Visual Merchandising

Schwam Sourcing Group operates with a unique business model in the specialized field of visual merchandising design and manufacturing. We build outsourced partnerships with retail and hospitality marketing and visual merchandising teams to manufacture custom design concepts, for in-store and hotel displays. Our experienced 35-person global sourcing team, supported by over 150 suppliers, provides visual teams with extensive resources, time savings, and financial benefits.

Unlike typical sourcing platforms, we offer complete end-to-end management — managing concept, design, sourcing, sampling, manufacturing, freight, logistics and distribution. Our suppliers cover every category of visual merchandising and decorative items needed to create a cohesive customized physical environment. Through branded customization, our products forge meaningful connections between our clients’ brands and their customers.

Sourcing Platform

Our supplier platform is active across seven countries, specializing in a wide array of retail and hospitality visual merchandising products. These range from acoustic panels, artificial flowers, plants, and trees to ceramic vases, holiday décor, lighting, mannequins, furniture, and more.

A dedicated internal team manages this diverse network. Based in the U.S., our core management is bolstered by over 35 international team members, including buying offices in India and China and category specialists in Vietnam, Taiwan, Malaysia, Mexico, China, India, and the U.S. Local expertise and strong supplier relationships are critical to our success.

Our freight and logistics group handles ocean and air freight, customs clearance, domestic deliveries, 3PL distribution, pick and pack, and store deliveries. We manage three U.S. and five international distribution centers and collaborate closely with our customers’ distribution hubs.

The Power of The Platform Leveraged, Scaled, and Agile

  • 7 sourcing countries

  • 35 international team members

  • 150 active factory suppliers

  • 3 million units produced

  • 1 primary freight forwarder

  • 3 US distribution centers

  • 5 international distribution centers

  • 100,000 store deliveries

  • 75 customer factory visits

25 years manufacturing all season visual merchandising

acoustic panels, artificial flowers, artificial plants, artificial trees, ceramic vase, Christmas trees, curtains, feathers, fiberglass, flooring, frames, glass vase, greenery holiday decor, leather props, lighting, mannequins, mirrors, planters, ribbon, rope, stainless props, stone objects, tables, vessels, wall art, wood forms and more

Artificial Plant

Plants

Ceramics

Christmas

.....Schwam Sourcing Group - Visual Merchandising Solutions - Made to Order - Global Supplier Platform - Manufacturing - Process - Roll Outs - Decorative - Props - In Store Experience - All Season Displays - Customer Connection - Inspiration - Loyalty - Success...made for you

.....Schwam Sourcing Group - Visual Merchandising Solutions - Made to Order - Global Supplier Platform - Manufacturing - Process - Roll Outs - Decorative - Props - In Store Experience - All Season Displays - Customer Connection - Inspiration - Loyalty - Success...made for you

Schwam Sourcing Group primarily works with retail and hospitality clients, to design, source, sample, manufacture and distribute custom visual merchandising props and decorative items.

SERVICES

R&D: Schwam’s R&D team develops new samples in all categories, every year. Our made samples are available free of charge to existing and new customers to evaluate supplier capabilities .

DESIGN: Schwam’s design team develops and manages the development of customized design. We work hand-in-hand with Visual Teams, Store Planning, Designers and Procurement.

SOURCING: As the founder of a 150 member Global Supplier Platform, Schwam connects clients with trusted factory suppliers worldwide, primarily in Vietnam, India, Taiwan, Malaysia and China.

LOGISTICS & DISTRIBUTION: Schwam handles freight, logistics, and distribution to ensure consistent timely delivery. Real-time tracking is provided at every step of the process.

KEY FEATURES

GLOBAL REACH: Schwam overseas a strong international network of over 150 suppliers in 7 countries and sourcing teams where we produce.

PROJECT MANAGEMENT: Strong management drives the ultimate success of the project. Our experienced team approach ensures projects are delivered on time and on budget.

FOCUS ON VISUAL MERCHANDISING: Our expertise is focussed on growing our supplier platform, product design and processes to implement for our visual merchandising partners.

END-TO-END: Acting as your single point of contact, we simplify and manage the entire process—from design and manufacturing to freight, logistics, and distribution.

CUSTOMIZED SOLUTIONS: Efficient, quality-focused designs tailored to meet your brand's needs while optimizing costs.

Essentially, Schwam Sourcing Group acts as a bridge between visual teams, manufacturers, and ultimately customers, streamlining and accountable for the entire production process and ensuring high-quality results.

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“Matthew, I cherish each project we develop together. Each becomes another highlight of my career. Your Supplier relationships are irreplaceable assets. There are no prouder moments when we over deliver and wow everyone. ” — VICE PRESIDENT, MACY'S

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“Matthew! We are all over the moon thrilled with your team! Beautiful work product, as expected. Thank you ” — SVP Business Development, Centennial

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"In a class of your own for visual merchandising manufacturing."

• “Matthew, I cherish each project we develop together. Each becomes another highlight of my career. Your Supplier relationships are irreplaceable assets. There are no prouder moments when we over deliver and wow everyone. ” — VICE PRESIDENT, MACY'S • “Matthew! We are all over the moon thrilled with your team! Beautiful work product, as expected. Thank you ” — SVP Business Development, Centennial • "In a class of your own for visual merchandising manufacturing."

Design, Source, Make, Deliver

  • Design

    Design for Visual Merchandising

    Whether you're developing a new concept or customizing an existing product to meet your unique specifications, we ensure your vision comes to life with precision and creativity.

  • Global Sourcing

    Global Sourcing for Visual Merchandising

    When you need reliable supplier options, deep expertise, and sound financial management, partnering with our team can drive meaningful transformation and deliver measurable results for your visual merchandising initiatives.

  • Manufacturing

    Commitment to Excellence in Manufacturing

    Our international team and supplier network are dedicated to delivering the highest quality production. Through a meticulous approval process and rigorous quality control measures, we ensure every product meets exact specifications and exceeds expectations.

  • Freight, Logistics, Distribution

    Proven Track Record of Excellence

    Inquire about our history of delivering on-spec and on-time through advanced planning, precise tracking, and transportation efficiencies. Our proactive approach ensures seamless execution at every stage of the process.

Schedule a free consultation

Design Build.

Schwam Sourcing Group connects retail and hospitality teams with trusted factory suppliers worldwide to carry out large manufacturing projects.

We focus on customizing every design aspect—materials, textures, finishes, scale, and style—to match your brand's vision, boost customer engagement, and create relevant visual experiences. Our U.S.-based team is your contact point as they oversee operations with Schwam’s buying offices and supply chain worldwide, from the U.S. to Vietnam, India, and more.

In 2004, Schwam Sourcing Group was founded in New York City by Matthew Schwam -with the mission to source and manufacture for his then holiday design, display and distribution company, Holiday Image.

In 2018, Schwam Sourcing Group expanded it’s mission to serve as a direct outsourced partner for visual merchandising teams to design, source, manufacture, manage and distribute all season custom props and decoratives.

We have been manufacturing for 25 years.

Matthew Schwam, Schwam Sourcing Group

Matthew Schwam

Matthew has been recognized in:

Architectural Digest, New York Times, Wall Street Journal, Inc Magazine, VMSD, DDI, and New York One

HGTV created a series on Matthew called Holiday Inc. The series featured his work with Macy’s, Lord and Taylor, Shops at Columbus Circle, and Hugo Boss

Thank You for Considering Schwam Sourcing Group

At Schwam Sourcing, we are committed to creating value through operational excellence, diverse product offerings, financial efficiencies, and strong relationships. We thrive on fostering success: your success is our success.

For 25 years, Schwam Sourcing has been delivering high-quality visual experiences that forge meaningful customer connections. Our enduring customer partnerships, global supply chain of buying offices, merchandisers, manufacturers and freight forwarders are the cornerstone of our success.

We leverage collective expertise, standard operating procedures, and a passion for our craft to consistently exceed customer expectations. With a focus on communication, fair business practices, and long-term collaboration, every opportunity is met with gratitude and dedication.

It would be an honor to partner with your team. Let’s connect and explore how we can bring your vision to life.

Sincerely,
Matthew Schwam
President & CEO

 “Matthew, Your consistent ability to implement our vision shined brightly on another successful roll-out. Your team, process and seamless delivery makes you our most valued partner. Thank you for making us look great!” — VP Marketing, Gap